Take Control of Your Editorial Content Calendar with Trello
January 7, 2025
9 min read
Managing content for multiple platforms can feel like juggling flaming torches while riding a unicycle. Deadlines creep up, ideas get lost, and consistency? It’s a constant battle. That’s where an editorial content calendar comes in. It keeps your strategy organized and on track, so you can focus on creating amazing content. And when you pair it with Trello, you’ve got a game-changer.
In this guide, we’ll dive into how Trello can help you streamline your content planning, the difference between an editorial calendar and a content calendar, and why you might just need our help to make it all work seamlessly.
What Is an Editorial Content Calendar and Why Do You Need One?
An editorial content calendar is like a GPS for your content strategy. It lays out what you’re creating, when it’s publishing, and why it matters to your audience. Without one, you risk missing deadlines, repeating topics, or losing sight of your marketing goals.
Editorial Calendar vs Content Calendar
Not sure what the difference is? Here’s the deal:
- Editorial Calendar: Big-picture planning. Think campaigns, themes, and long-term goals.
- Content Calendar: The nitty-gritty details. Specific posts, deadlines, and where content will live.
Both are essential, and with Trello, you don’t have to choose — it’s the perfect tool for managing both.
Why Trello? Because Simplicity Is Everything
Trello makes organizing your content easy. Its drag-and-drop interface and customizable boards give you a visual overview of your content pipeline. Whether you’re a solo entrepreneur or part of a marketing team, Trello helps you:
- Stay organized without drowning in spreadsheets.
- Collaborate effortlessly with your team.
- Track progress so nothing slips through the cracks.
Common Content Planning Problems Trello Solves
- Scattered Ideas: Got content ideas scribbled on Post-its or buried in email threads? Trello’s card system keeps everything in one place.
- Missed Deadlines: Use Trello’s due dates and reminders to stay ahead.
- Team Confusion: Assign cards to team members so everyone knows who’s responsible for what.
How to Build Your Trello Content Calendar
Step 1: Start with a Template (or Create Your Own)
If you’re short on time, Trello’s content calendar templates are lifesavers. Templates like the Blog Content Schedule or Social Media Marketing Board come preloaded with workflows you can tweak to fit your needs.
Want to start fresh? No problem. Create a new board and set up lists for your workflow. Typical lists might include:
- Ideas
- In Progress
- Scheduled
- Published
Step 2: Customize Like a Pro
Here’s how you can make Trello work for you:
- Labels: Use them to categorize content (e.g., blogs, videos, social posts).
- Checklists: Break tasks into steps like drafting, editing, and publishing.
- Attachments: Add drafts, images, or briefs directly to cards.
Step 3: Automate the Boring Stuff
Trello’s Butler automation tool is your secret weapon. It can:
- Move cards automatically when tasks are complete.
- Send deadline reminders.
- Set up recurring tasks for weekly or monthly content.
Step 4: Collaborate Like a Dream Team
Assign team members to cards and use the comments section to share feedback or updates. Say goodbye to endless email chains.
Best Practices for Keeping Your Calendar on Track
- Plan Ahead: Avoid last-minute scrambles by scheduling content at least a month out.
- Stay Flexible: Leave room for trending topics or unexpected changes.
- Review and Refine: Regularly check your calendar to ensure it aligns with your goals.
- Track Performance: Use tools like Google Analytics to see what’s working and adjust accordingly.
Why You Might Need Our Help
Here’s the truth: Setting up and maintaining a content calendar can still feel like a lot, even with Trello. Maybe you’re short on time, or you’re not sure how to get the most out of Trello’s features. That’s where Grantbot Process Consulting comes in.
We specialize in helping businesses like yours get organized and stay productive. Whether you need help setting up a Trello board, automating workflows, or aligning your content strategy with your business goals, we’ve got your back. Let us handle the setup so you can focus on what you do best.
Let’s Get Started
Ready to transform your content planning process? Contact Grantbot Process Consulting today. We’ll help you create a Trello-powered editorial content calendar that saves you time, reduces stress, and drives results.
